Welcome to the project
You will learn about the influence of advertising on the construction of body image in boys and how to transform these messages from a critical and responsible perspective.
General Outline
This project starts from a daily reality: young people are exposed to thousands of advertising impacts every day, many of which convey unrealistic body ideals. The project proposes that students develop a critical look at advertising and build a more conscious and healthy self-image. Through a Project-Based Learning approach, students analyze real ads and create responsible alternatives ("re-ads") that do not reinforce stereotypes.
Guiding Question
How does advertising influence the construction of boys' body image and how can we transform these messages from a critical and responsible perspective?
Sustainable Development Goals
This course is connected to the following UN Sustainable Development Goals:
- SDG 3: Good Health and Well-Being
- SDG 5: Gender Equality
- SDG 12: Responsible Consumption and Production
Learning Areas
This course covers the following learning areas:
- Languages
- Mathematics
- The arts
- Values education
- Digital technologies
- Learning to learn
Age
This course is suitable for students aged 12-14, 14-16, CFGM15, 16-18, and CFGS18.
Learning Outcomes
By the end of this course, you will be able to:
- Understand the characteristics of complex systems related to advertising and body image
- Recognize and map values and perspectives related to body image and advertising
- Distinguish between facts and opinions in advertising messages
- Identify and express your own values and perspectives on body image and advertising
- Collaborate effectively in the construction of new knowledge and ideas
- Imagine possible and desirable future scenarios based on the current situation
- Find solutions and make decisions based on evidence and critical thinking
- Take decisions to solve complex problems related to sustainability
- Cooperate in the construction of new knowledge and ideas in multicultural and multigenerational contexts
































